kawaii文化とは
http://ci.nii.ac.jp/els/110007614601.pdf?id=ART0009433083&type=pdf&lang=jp&host=cinii&order_no=&ppv_type=0&lang_sw=&no=1398140150&cp=

power of kawaii
http://www.plosone.org/article/info%3Adoi%2F10.1371%2Fjournal.pone.0046362

http://www.foxnews.com/health/2012/10/01/study-shows-pictures-cute-animals-can-help-improve-concentration/

世界のkawaii
http://www.47news.jp/feature/columncontest/japanese/frank_sebastian_freisebastian.html

http://matome.naver.jp/odai/2138959542199349801

http://getnews.jp/archives/224521

http://www.bbcworldnews-japan.com/uk_topics/view/0000217