http://www.wintranslation.com/articles/cross-cultural-articles/cross-cultural-labels/

http://onlinelibrary.wiley.com/doi/10.1111/1467-971X.00256/abstract

http://books.google.co.jp/books?id=p-5Jb4NfxhAC&pg=PT289&dq=labels+language+marketing+Japan&hl=ja&sa=X&ei=aU5wUYvpOYePlQXhnIGIBw&redir_esc=y 1 page