CANCELLED International Students' Perception towards the Content of Universiti Putra Malaysia (UPM) Website Megat Al-Imran Bin Yasin, Universiti Putra Malaysia, Malaysia Somayeh Mortazavi Ganji Ketab, Universiti Putra Malaysia, Malaysia

CANCELLED International Students' Perception towards the Content of Universiti Putra Malaysia (UPM) Website Megat Al-Imran Bin Yasin, Universiti Putra Malaysia, Malaysia

Media-mediated Learning Activities: Emergent Practices in Online Gaming

 Huang Lingyi, National Chengchi University, Taiwan

An Analysis of the Media Frames of Hakka Magazine: 1990-2007

8C Culture in Text and Literature

 Chair:  Sedigheh Babran, Islamic Azad University, Iran 

Writing about Cross-Cultural Encounters: Anxiety, Representation, and Responsibility

6C Conflict and Crisis Management

6D Culture and Language

6E Culture in Education

6F Globalization and the Internet

CANCELLED Development in English of Japanese Rakugo (Sit-Down Comedy) Performers Kimie Oshima, Bunkyo Gakuin University, Japan

CANCELLED Digital Storytelling: The Narratology of Visual Effects in Chinese-Language Films Chan Ka Lok Sobel, Chu Hai College of Higher Education, China

MOVED TO 9E Comparative Study on Media Performance and Content Diversity between Mainland China and Taiwan Kirsten Y.C. Huang, Shih-Hsin University, Taiwan

Intertextuality in Global Warming Discourse in Taiwan

(MOVED FROM 4A) Comparative Study on Media Performance and Content Diversity between Mainland China and Taiwan

 Kirsten Y.C. Huang, Shih-Hsin University, Taiwan (read by Yi-Hsiang Chen)

Action Research: Building a Bridge in the Foreign Language Classroom

7A Education Across Cultures

7C Writing in English Language Education

 Chair:  Rachael Ruegg, Kanda University of International Studies, Japan 

Interpreting and Intercultural Communication Aspects of a Haiku-in-English Competition

 Howard Doyle, Kochi University, Japan 
 Kyoko Koga, Kochi University, Japan

The Effect of Unfocussed Feedback on the Development of Interlanguage in Writing

 Rachael Ruegg, Kanda University of International Studies, Japan 

6C MOVED TO 6A

CANCELLED Arab Chironomia in a Global Context Daniel R. Fredrick, The American University of Sharjah, UAE

MOVED TO 8E Comparative Study on Media Performance and Content Diversity between Mainland China and Taiwan Kirsten Y.C. Huang, Shih-Hsin University, Taiwan

7A/7C (New, combined) Education Across Cultures

 Rachael Ruegg, Kanda University of International Studies, Japan 

CANCELLED Japanese Students’ Perception of Western Instructors Yasuko Akahoshi, Aichi Shukutoku University, Japan Edwin R. Mc Daniel, San Diego State University, USA

Interpreting and Intercultural Communication Aspects of a Haiku-in-English Competition

 Howard Doyle, Kochi University, Japan 
 Kyoko Koga, Kochi University, Japan

The Effect of Unfocussed Feedback on the Development of Interlanguage in Writing

 Rachael Ruegg, Kanda University of International Studies, Japan 

7C Moved to 7A

(MOVED TO 8E) Intertextuality in Global Warming Discourse in Taiwan

 Chin-Chih Chiang, Shih Hsin University, Taiwan 

Media-mediated Learning Activities: Emergent Practices in Online Gaming

 Huang Lingyi, National Chengchi University, Taiwan

(MOVED TO 8E) An Analysis of the Media Frames of Hakka Magazine: 1990-2007

8E Culture and Media

 Chair: Chin-Chih Chiang, Shih Hsin University, Taiwan 

(MOVED FROM 8B) Intertextuality in Global Warming Discourse in Taiwan

 Chin-Chih Chiang, Shih Hsin University, Taiwan 

(MOVED FROM 4A) Comparative Study on Media Performance and Content Diversity between Mainland China and Taiwan

 Kirsten Y.C. Huang, Shih-Hsin University, Taiwan (read by Shih-Hsin colleague)

(MOVED FROM 8C) An Analysis of the Media Frames of Hakka Magazine: 1990-2007

 Meihua Lee, National Chiao Tung University, Taiwan

CANCELLEDAng Lee’s Homoerotic Love: Transcultural Negotiation and Regeneration E-chou Wu, Providence University, Taiwan

 Victor Lux Tonn, Salve Regina University, USA (read by Guo-Ming Chen)

 Chair:  Sherry Jett Barnes, Trinity Christian College, USA

 Shi Bingyan, Harbin Institute of Technology, China (read by colleague from Harbin)	

Introduction of the Intercultural Development Inventory to a Long-term Study of Student Journals in an Undergraduate Intercultural Communication Course

 Wenli Yuan, Kean University, USA	(read by An Ran)

 Pan Xiaohui, Shenzhen University, China (read by Guan Xinping)

 Zongjie Wu, Zhejiang University, China (read by Hongqin Zhao)

Classroom “Shock”: A Case Study of Teacher-student Interactions in a Chinese Heritage Language Classroom (read by Changyuan Liu)

 Andra Seceleanu, “Andrei Saguna” University, Romania (read by Gabriela Munteanu)

Classroom “Shock”: A Case Study of Teacher-student Interactions in a Chinese Heritage Language Classroom (read by Changyuan Liu)

CANCELLED Cultivating Students’ Cultural Empathy Competence through Text-based Teaching Peng Jinding, Central South University, China Fu Ping, Hunan No.1 Normal College, China

(MOVED FROM 6C) Writing about Cross-Cultural Encounters: Anxiety, Representation, and Responsibility

 Jonathan Benda, Tunghai University, Taiwan 

6C CANCELLED

"Criticality" and "Reflection": An Empirical Study of Japanese Language Courses at a British University

 Chair:  Sedigheh Babran, Islamic Azad University, Iran 

 Chair: Li-ying Wu, Wenzao Ursuline College of Languages, Taiwan

A Multimodal Approach to the Genre of TV News Broadcasting

 Chair:  Vivian C Sheer, Hong Kong Baptist University, China

7B English Language Education Across Cultures

A Survey on the Degree of Observing Media Ethics Principles in Iran TV News Section

 A Survey on the Degree of Observing Media Ethics Principles in Iran TV News Section

The Representation of World War II: A Comparison of Japanese and American Textbook Discourse

 Erica J. Hashiba, Macao Polytechnic Institute, China 

Correlation between Self-Determination Theory and Language Learning Strategies for EFL students: Comparing Korea and Japan

Words in Mind: Exploring the Relationship between Word Association and Lexical Development

Power and Language Strategies in Chinese Mediation: Discourse Analysis on Mediation Sessions

Classroom “Shock”: A Case Study of Teacher-student Interactions in a Chinese Heritage Language Classroom

Intersection between Culture and Leadership: An Analysis of the Chinese Students’ Leadership Assumption in a Non-Chinese Group

Corporate-Level Responses toward the Linguistic Needs in Japan

Possible Selves Analysis of Japanese University Study Abroad Students

Attaining Intercultural Competence: A Phenomenographic Study of a Cultural Immersion Study Abroad Programme

Experiencing Feedback through Peer Observation

 Guo-Ming Chen, South China University of Technology, China & University of Rhode Island, USA

 Jiang-Yu Feng, Harbin University of Science and Technology, China
 Teng Lin,  Harbin University of Science and Technology, China

  Andra Seceleanu, “Andrei Saguna” University, Romania

 Chair: 

9D Culture in Literature

9E Culture on Television

 Chair: Florinda de Fiesta-Mateo, University of the Philippines, Philippines

 Florinda de Fiesta-Mateo, University of the Philippines, Philippines  

A Multimodal approach to the genre of TV news broadcasting

 Li-ying Wu, Wenzao Ursuline College of Languages, Taiwan

The Synergy of Idol Drama Format in Asian market: Taking Taiwan Idol Drama as an Example

Such a Unique Relationship… It Must be Yuan Fen: Chinese cultural meanings of relations and actions in daily social settings

Marriage Practices and Intercultural Communication: The Case in African Languages

 Xiaodong Dai Shanghai Normal University, China

 Chair, Guo-Ming Chen, South China University of Technology & China/University of Rhode Island, USA

 Chair: Jane Harland, Fukuoka University, Japan	

 Chair: Yoshinori Nishijima, Kanazawa University, Japan 

 Yi-Chen Debbie Wu, Fu Jen Catholic University, Taiwan	

 Chair: Sayenko Tetyana, Nagoya University of Commerce and Business, Japan

 Hye-Jin Chung, Sungkyunkwan University, Korea
 Eun-Jung Kim, Sungkyunkwan University, Korea

 Hye-Jin Chung, Sungkyunkwan University, Korea

Governmental Strategic Communications and Crisis Management: A Comparative Study between China and the United States

 Xiaohui Pan, Shenzhen University, China
 You Zha, Shenzhen University, China

 Chair: Ana Horta, Universidade de Lisboa, Portugal

The Conception of ‘Polylogue’ and the Question of ‘Intercultural’ Identity

Intersection between Culture and Leadership: An analysis of the Chinese Students’ Leadership Assumption in a Non-Chinese Group

The Synergy of Idol Drama Format in Asian Market: Taking Taiwan's Idol Drama as an Example

Conceptualizing International Language Management and International Language Management Specialists in Japan

English Language Teaching In-House

 Ma. del Carmen de la Peza, Universidad Autónoma Metropolitana-Xochimilco, Mexico

 "Criticality" and "Reflection": An Empirical Study of Japanese Language Courses at a British University 

Intertextuality in Global Warming Discourse in Taiwan

Stereotypes on Minorities in Romanian Press: Between Ethics, Editorial Policy and Justice--the case of President Traian Băsescu

An Analysis of a Japanese School District’s Primary and Secondary EFL program

Action Research: Building a Bridge in the Foreign Language Classroom

Intercultural Communication Studies: Issues and Dialectics

The Potential Problems Caused by Stereotypes upon Communication

Cultural Stereotypes: From Threats to Promises through Foreign Language Education

8A Culture Across Languages

Media-mediated Learning Activities: Emergent Practices in Online Gaming

Linguistic Evidence on Interdependent-self Cultivation: The Case of Taiwan

How Could the Foreign TV Programs Be Successfully Cloned in China?

Companies’ Role in China’s Internet Censorship System: The Corporatism Perspective

Media Discourse and Online Public Sphere: A Comparative Study of Qiangguo and Tianya Forums During the Beijing Olympics

The Motivational Factors Which Shape Intended L2 Learning Efforts

Classroom “shock”: A Case Study of Teacher-student Interactions in a Chinese Heritage Language Classroom

The Effect of Unfocussed Feedback on the Development of Interlanguage in Writing

Characteristic Grammatical Constructions and Usages in 50-word Essays by L2 Japanese Senior and Junior High School Students

‘Charisma Man’: The Discourses of Desire and Western Men in Japan

The Portuguese and the Europeans: at the Mirror of the Media

Routine Formulas: A Contrastive Analysis of Japanese and German

Hamlet’s Chinese and Tibetan Cousins: A Comparative Semiotic Study of Feng Xiaogang’s The Banquet and Sherwood Hu’s Prince of the Himalayas

A study of English Environment Changes up to The 2008 Beijing Olympic Games

9D Culture in Television and Literature

 Chair: Chin-Chih Chiang, Shih Hsin University, Taiwan

Temporality, Difference and Imaginaries of Nation: Seminal Reflections

New Names for Dynamic Identities

Social Movements and the Construction of Indigenous Identity as a Political Strategy

 Chair:  Rachael Ruegg, Kanda University of International Studies, Japan 

4C Media: News and Press

 Chair: Mao Sihui, Macao Polytechnic Institute, China 

The Aborigines Culture of the Travel Reporters: the Representation, Imagination and Gaze

 Szu-Yin Yeh, Shih Hsin University, Taiwan	

A Cross-cultural Study on Ideological Deviation in Media News Discourse

 Wu Yanli, Shenzhen University, China	
 Pan Xiaohui, Shenzhen University, China

"State of Fear" as Constructed by Media: The Discourse of H 1 N 1 Flu News in Taiwan

 Jenny Jing-Ling Lin, Fu Jen Catholic University, Taiwan 

Human Conditions and Reality Media Construct

  Aurel Papari, “Andrei Saguna” University, Romania

Saturday

SESSION 4 9:00-10:30

4A Culture and Identity

 Chair: Margaret D'Silva, University of Louisville, USA

Comparative Study on Media Performance and Content Diversity between Mainland China and Taiwan

 Kirsten Y.C. Huang, Shih-Hsin University, Taiwan 	

Religious Violence and Community Building in a Globalizing India

 Margaret D’Silva, University of Louisville, USA	

Relational Interdependent Self-Construal, Imagined Interactions and Conversational Constraints among Vietnamese Americans

 Dominique M. Gendrin, Xavier University of Louisiana, USA

4B Language and the Internet

 Chair: Barry Kavanagh, Tohoku University, Japan

International Communication: The influence of Online English News on Chinese Language

 Li-Zhu Jiang, Capital University of Economics and Business, China	

A Cultural and Linguistic Analysis of Japanese and English Online Communication: The language of weblogs

 Barry Kavanagh, Tohoku University, Japan

Science Information and Risk Communication on the Web: A Content Analysis of the Global Warming Issue in Taiwan

 Yie-Jing Yang, Shih Hsin University, Taiwan
 Mei-Ling Hsu, National Chengchi University, Taiwan
  Andra Seceleanu, “Andrei Saguna” University, Romania

4D Englishes, Linguistics and Language Choice

1A Business Communication

 Chair: Fuyuko Takita Ruetenik, Hiroshima City University, Japan

A Comparison Between Japanese and US Business Communication Strategies: Focusing on Dependence vs. Independence

 Fuyuko Takita Ruetenik, Hiroshima City University, Japan

Empowering Japanese and American Coworkers: Testing the Interactive Acculturation Model in Japan

 Adam Komisarof, Reitaku University, Japan			

Effective Teaching Strategies for Diverse Learners of Business Communication: A Case Study from INTI University College, Malaysia

 Arezou Zalipour, INTI University College, Malaysia  
 Dilani Sampath, INTI University College, Malaysia	

1B Collaboration Across Cultures

 Chair: Pipsa Purhonen, University of Jyväskylä, Finland	

Internationalization as an Approach to Social Transition and Globalization through Educational Communication across Cultures

 Xin-Ping Guan, Shenzhen Polytechnic, China	

SME Representatives’ and Intermediaries’ Perceptions of Collaborative Relationships in SME Internationalization

 Pipsa Purhonen, University of Jyväskylä, Finland	

Engaging a Diverse Community by the Kumiai Way

 Carolyn Kyyhkynen Lee, Rollins College, USA	

1C Communication Skills and Strategies

 Chair: Jane Harland, Fukuoka University, Japan

Acculturation Strategies among Chinese College Students from the North in the South

 Yi-An Wang, Hangzhou Dianzi University, China	

Cultivating Students’ Cultural Empathy Competence through Text-based Teaching

 Peng Jinding, Central South University, China	
 Fu Ping, Hunan No.1 Normal College, China

Communication Strategies Across Religious Culture: Taking Christianity and Buddhism in Taiwan as an example

 Wei-wei Vivian Huang, National Chengchi University, Taiwan	

Presenting Across the Cultural Divide

 Jane Harland, Fukuoka University, Japan

1D Conflict Education, Communication and Management

 Chair: Pei-Wen Lee, Shih Hsin University, Taiwan

Do the Strategies Really Work?: A meta-analysis of the applicability of pattern-matching of "situation-strategy-effect" in Taiwan's crisis rhetorical studies

 Yi-Chen Debbie Wu, Fu-Jen Catholic University, Taiwan	

Dialogicality in the Cultural Conflict：An Analysis of the Dispute over Homosexuals in Contemporary China

 Jiuquan Han, Hebei Agricultural University, China 
 Ning Sun, Hebei University、China (read by Zhou Jie)

Friendships after Break-Ups: Relational Maintenance Strategies in Cross-Sex Post-Dating Relationships in Taiwan

 Pei-Wen Lee, Shih Hsin University, Taiwan

Analysis on Chinese Students’ Failure in Applying Politeness Maxims in an International Sports Fair

 Zhou Jie, Harbin Institute of Technology, China 

1E Culture and Language

 Chair: Sunny Lie, University of Massachusetts at Amherst, USA

A Study of the Similarities of Idiomatic Expressions in Both Chinese and English Languages

 Qiao Mengduo, Harbin Institute of Technology, China	

Such a unique relationship… It Must be Yuan Fen: Chinese cultural meanings of relations and actions in daily social settings

 Sunny Lie, University of Massachusetts at Amherst, USA	

Understanding Culture Through Language: The Japanese Concept of ‘Self’

 Nerida Jarkey, University of Sydney, Australia	

1F Culture in Education

 Chair: Shi Bingyan, Harbin Institute of Technology, China

A Critical and Comparative Study of the Curriculum Development of CFL Offered by Overseas Confucius Institute and EFL Curriculum in China

 Hongqin Zhao, Zhejiang University, China	
 Jianbin Huang, Zhejiang University, China

A Survey of the Deficiency in Conveying Chinese Culture in College English Teaching and Learning

 Shi Bingyan, Harbin Institute of Technology, China	
 Wang Xuesong, Harbin Institute of Technology, China	

Introduction of the Intercultural Development Inventory to a Long-term Study of Student Journals in an Undergraduate Intercultural Communication Course

 Sherry Jett Barnes, Trinity Christian College, USA	

1G Health Communication

 Chair: Suzy Connor, Kyushu Sangyo University, Japan 

Communicating Reiki Communication in Singapore: An innovation-decision process

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore 
 Chiann Huey Ow, Nanyang Technological University, Singapore 
 Shu Jing Mok, Nanyang Technological University, Singapore
 Shu Wan Wong, Nanyang Technological University, Singapore

Assessing the Relationship between Patients’ Ethnocentric Views and Patients’ Perceptions of Physicians’ Cultural Competence in Health Care Interactions

 Rukhsana Ahmed, University of Ottawa, Canada 
 Benjamin R. Bates, Ohio University, USA

Basic Medical English Communication

 Suzy Connor, Kyushu Sangyo University, Japan 

News Representation of HIV/AIDS and Drugs in Taiwan: How the Harm Reduction Program Changed the IDU Profile

 Mei-Ling Hsu, National Chengchi University, Taiwan
 Pei-Ling Hsiung, National Chengchi University, Taiwan
 Jo-Han Lai, National Chengchi University, Taiwan　
 Tzu-Hsien Wu, National Chengchi University, Taiwan
 Sin-Yao Shih, National Chengchi University, Taiwan

1H East-West Communication

 Chair: Stephen B. Ryan, Yamagata University, Japan

Bringing Cultural Background Knowledge to the Surface to Better Understand Cross-Cultural Conflict in Specific Contexts

 Stephen B. Ryan, Yamagata University, Japan

Digital Storytelling: The Narratology of Visual Effects in Chinese-Language Films

 Chan Ka Lok Sobel, Chu Hai College of Higher Education, China

How English Idioms Stumble Chinese University Learners

 Li Huijie, Harbin Institute of Technology, China	

Intercultural and Interracial Communication of the East and the West: From Kipling’s “Ballad of the East and West” to Friedman’s The World Is Flat

 Guiyou Huang St. Thomas University, USA 

SESSION 2 14:30-16:00

2A English Language Teaching and Culture

 Chair: Hirofumi Kamada, Kyushu University, Japan

Effects of Oral Communication Courses on Thinking and Listening Skills of Japanese Learners: A case study of university students in debate and presentation classes

 Hirofumi Kamada, Kyushu University, Japan	

The Role of the Mother Language in English Language Teaching: Talked by the Parties of Ethnic Minority Schools in Inner Mongolia

 Gaoyouhan, Ochanomizu University, Japan	

English Education in Finland: Their successful strategies and methods

 Satoshi Yamamoto, Kumamoto Gakuen University, Japan 

2B New Ways in English Language Education

 Chair: Patrick Rates, Ritsumeikan University, Japan

Video and the Collaborative ESL Classroom

 Patrick Rates, Ritsumeikan University, Japan	

Computer-and-classroom Based Multimedia College English Teaching Model

 Wang Lixin, Harbin Institute of Technology, China	
 Qiao Mengduo, Harbin Institute of Technology, China

Development in English of Japanese Rakugo (Sit-Down Comedy) Performers

 Kimie Oshima, Bunkyo Gakuin University, Japan

2C Writing in ELT

 Chair: Liu Li-da, Harbin Institute of Technology, China

A Study of Contrastive Rhetoric between English and Farsi as Demonstrated Through EFL Students’ Essays with Regard to Writing Ability and L2 Proficiency in the Comparison and Contrast Mode of Writing

 Habib Soleimani, Islamic Azad University, Iran  
 Abbass Eslami Rasekh, University of Isfahan, Iran

A Contrastive Study of Textual Cohesion and Coherence Problems in Chinese EFL Abstract Writing in Engineering Discourse

 Liu Li-da, Harbin Institute of Technology, China	

Theory of Textual Patterns and Discourse Coherence in EFL Learners’ Writing

 Xiukun Qi, Harbin Institute of Technology, China	

2D Englishes, Linguistics and Language Choice

 Chair: Kola Olagboyega, Akita International University, Japan

“Japanese English”: A Descriptive Grammar of the Educated Written English in Japan

 Kola Olagboyega, Akita International University, Japan	

Language Attitudes of East Asian English Speakers towards Each Others’ English

 Mariko Kitazawa, University of Southampton, UK

A Preliminary Observation of Semantic Duplets in Thai: Their Relation to the Northern Thai Dialect

2E Media: Speech and Humor

 Chair: Zhao Yuqin, Harbin Institute of Technology, China 

Cultural Values Reflected in Leaders’ Speeches: A comparative analysis of Hu Jintao’s speech after Sichuan earthquake and Bush’s speech after Hurricane Katrina

 Cai Yi, Harbin Institute of Technology, China 
 Zhao Yuqin, Harbin Institute of Technology, China 

Culture, Creativity, Censorship: Social Construction of Singapore’s Humor Industry

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore 
 Phoebe Shu Wei Tan, Nanyang Technological University, Singapore

Speaker-responsibility and Hearer-responsibility: A comparison of the speaker’s contribution to understanding in a conversation in Japanese and Korean

 Sumi Yoon, Kanazawa University, Japan

2F Gender Issues in Intercultural Communication

 Chair: Dienfang Chou, Tzu Chi University, Taiwan

Marriage Practices and Intercultural Communication: the Case in African Languages

 Munzhedzi James Mafela, University of South Africa, South Africa	

An Investigation of Females’ Reading on Homosexual Manga and Novels: A Yaoi Phenomenon in Taiwan

 Dienfang Chou, Tzu Chi University, Taiwan

Marital Conflict and Cultural Adaption of Immigrant Women in Korea

 Khisu Beom, Sungkyunkwan University, Korea
 Hye-Jin Jung, Sungkyunkwan University, Korea

2G Issues on Intercultural Communication

 Chair: Xiaodong Dai, Shanghai Normal University, China

The Development and Validation of the Intercultural Effectiveness Scale

 Tamra Portalla, University of Rhode Island, USA
 Guo-Ming Chen, South China University of Technology, China/University of Rhode Island, USA

Intersubjectivity and Interculturality

 Xiaodong Dai, Shanghai Normal University, China

Change of Language and Development of Society

 Xiao-ling Jin, Harbin Institute of Technology, China

SESSION 3 16:15-17:45

3A New Media and Communication

 Chair: Rukhsana Ahmed, University of Ottawa, Canada

Communicating Health in Intercultural, Cross-Cultural, and Multicultural Contexts: A Contextual Understanding of Cultural Competence in Provider-Patient Communication

 Rukhsana Ahmed, University of Ottawa, Canada	
 Benjamin R. Bates, Ohio University, USA 

Adopt or Not? Differences among Users and Nonusers of Social Network Sites

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore	
 Wendy Lim, Nanyang Technological University, Singapore  
 Vicki Chihsuan Chiu, Queensland University of Technology, Australia

Attitude and Social Influence Predicting Bloggers’ Behaviors in Thailand

 Vikanda Pornsakulvanich, Assumption University, Thailand	
 Nuchada Dumrongsiri, Assumption University, Thailand

3B Culture and Identity

 Chair: Cecilia Ikeguchi, Tsukuba Gakuin University, Japan		

Cultural Identity and Bilingualism: A Mistaken Paradigm

 Cecilia Ikeguchi, Tsukuba Gakuin University, Japan	

Harmonious and Syncretic Culture and the Building and Communication of China’s State Image

 Er-Chun Chen, Jiangxi University of Science and Technology, China	

Thirty Years of the Study of Chinese Values in China： A Preliminary Review

 Han Guang, Harbin Institute of Technology, China	

3C Communication and International Students

 Chair: Hiroko Miyake, Aoyama Gakuin University, Japan

Critiquing Communication Challenges: A case of intercultural communication barriers between Zulu and Chinese students at selected higher education institutions in Durban, South Africa

 Renitha Rampersad, Durban University of Technology, South Africa	
 Prenitha Singh, Durban University of Technology, South Africa 
 Mia Zheng, Durban University of Technology, South Africa

Cross-cultural Adaptation among International Students: Differences and Similarities

 Wenli Yuan, Kean University, USA	

Analysis of Intercultural Sensitivity Between Chinese and International Students

 An Ran, South China University of Technology, China	

3D Literature and Culture

 Chair: Hsiao-Yung Wang, National Chengchi University, Taiwan

Developing the Malay Children's Literary Resources

 Chew Fong Peng, University of Malaya, Malaysia	
 Mahzan Arshad, University of Malaya, Malaysia 
 Zahari Ishak, University of Malaya, Malaysia 
 Loh Sau Cheong, University of Malaya, Malaysia  
 Teh Ying Wah, University of Malaya, Malaysia

Erotic Writing as Political Consciousness: A Taiwan Case Study

 Hsiao-Yung Wang, National Chengchi University, Taiwan	

A Postcolonial Interpretation of Cultural Identity in Half a Life by V. S. Naipaul

 Li Xue, Harbin Institute of Technology, China 
 Zhang Yang, Harbin Institute of Technology, China

3E Advertising and Visual Media

 Chair: Tao Yang, Nagoya University, Japan

Cross-Cultural Communication in Cosmopolitan City: Focusing on the Print Advertisements of Shanghai Telephone Company in 1930s

 Tao Yang, Nagoya University, Japan

Street signs as testimonial of a language cross–cultural adaptation in Macao

 Denise Pacheco, University of Macau, China

Purchase Intentions as a Function of Culture: Examining the Effects of Visual Information on Young Chinese Consumers

 Angela W.Y. Chang, University of Macau, China	

Sign Values and Brand Glocalization: The Construction of “Something” in Taiwanese Coffee and Tea Brands Advertising

 Huey-Rong Chen, Culture University, Taiwan

Media Action in Health Literacy: A Teaching Case on Energy Drinks Advertising

 Cheng-yu Lin, National Chengchi University, Taiwan, Feng Chia University, Taiwan	

3F Culture in Education

 Chair: Susan Meiki, Hiroshima University, Japan

Topic Based Syllabus for a Japanese University Cross Culture Communication Course

 Susan Meiki, Hiroshima University, Japan	

Toward an Integrated Approach to Learning a Foreign Language and Culture: A Literature Review

 Xiaoyan Li, Japan Advanced Institute of Science and Technology, Japan 
 Katsuhiro Umemoto,Japan Advanced Institute of Science and Technology, Japan

The Causes and Effects of the ‘Cultural Divide’: An Exploratory Study of the Teaching and Learning of International Postgraduate Students at an Australian University

 Niranjala (Nina) Weerakkody, Deakin University, Australia

3H PANEL:　Differences in Conversational Styles between Japanese and North American Speakers: Formal and Informal Styles, Participation Organization and Topic Development

 Chair: Sanae Tsuda, Tokai Gakuen University, Japan
 Panelists:

Formal and Informal Styles and Uses of Sentence Final Particles in Japanese

 Sanae Tsuda, Tokai Gakuen University, Japan

Participation Organization

 Yuka Shigemitsu, Tokyo Polytechnic University, Japan

Topic Development and Topic Shift in Japanese and North American English Conversation

 Yuko Iwata, Tokai University, Japan


 4D Englishes, Linguistics and Language Choice
 Chair: Zuraidah Zaaba, Japan Advanced Institute of Science & Technology, Japan

Teaching Global English to EFL Classes

 Lindsay Mack, Ritsumeikan Asia Pacific University, Japan	

Teaching Science and Technology in English: Language-in-Education Policy in Malaysia

 Zuraidah Zaaba, Japan Advanced Institute of Science & Technology, Japan	
 Katsuhiro Umemoto, Japan Advanced Institute of Science & Technology, Japan

Raising Accent Awareness: A Discourse Approach to Teaching Phonetics

 Joanna Radwanska-Williams, Macao Polytechnic Institute, China	

Negative Markers in Northern Thai Dialect

 Sorabud Rungrojsuwan, Mae Fah Luang University, Thailand	

 4D Englishes, Linguistics and Language Choice
 Chair: Zuraidah Zaaba, Japan Advanced Institute of Science & Technology, Japan

Teaching Global English to EFL Classes

 Lindsay Mack, Ritsumeikan Asia Pacific University, Japan	

Teaching Science and Technology in English: Language-in-Education Policy in Malaysia

 Zuraidah Zaaba, Japan Advanced Institute of Science & Technology, Japan	
 Katsuhiro Umemoto, Japan Advanced Institute of Science & Technology, Japan

Raising Accent Awareness: A Discourse Approach to Teaching Phonetics

 Joanna Radwanska-Williams, Macao Polytechnic Institute, China	

Negative Markers in Northern Thai Dialect

4E Media in Culture and Education

 Chair: Sedigheh Babran, Islamic Azad University, Iran

The Embodiment of Interaction with Digital Media: The Case of WII

 Wei-wen Chung, National Chengchi University, Taiwan 

Challenging the Cultural Limits: Media in the Everyday Life of the Poor

 Hakan Ergul, Anadolu University, Turkey 
 İncilay Cangoz, Anadolu University, Turkey 
 Emre Gokalp, Anadolu University, Turkey

A Survey on the Degree of Observing Media Ethics Principles in Iran TV News Section

 Sedigheh Babran, Islamic Azad University, Iran 
 Ashraf Ahadzadeh, Malaysian University, Iran

Media Literacy in Taiwan: A Case Study of Media Use Behavior on Taiwan’s Elementary School Students

 An-kuo Chiang, Fo Guang University, Taiwan

4F Nonverbal Communication

 Chair: Mengyu Li, Ocean University of China, China 

Nonverbal Communication: Its Implications Within the New South African Context

 Phalandwa A. Mulaudzi, University of South Africa, South Africa

A Comparative Study on the Perceptions and Usages of Silence in Chinese and American Culture

 Mengyu Li, Ocean University of China, China 

Comparing the Application of Emoticons in English, Japanese and Chinese Language Background in Cyber Communication

 So-Jeng Hung, National University of Kaohsiung, Taiwan	
 Yen-Ling Chen, Chinese Culture University, Taiwan

4G Culture in Education

 Chair: Brian Mc Millan, Hiroshima Bunkyo Women's University, Japan 

English Mainly: Language Choice in Learner-Learner Discourse

 Brian Mc Millan, Hiroshima Bunkyo Women's University, Japan  
 Damian J. Rivers, Kanda University of International Studies, Japan

Disjuncture in the Educational Mode of the New-Established Four-year College in Shanghai, China: A Case Study of the English Department in One College

 Sha Yang, Shanghai Business School, China 

Experiencing Feedback Through Peer Observation

 Christopher Stillwell, Kanda University of International Studies, Japan

4H PANEL: Rethinking Nation and Difference

 Chair: Mónica Cejas, Universidad Autónoma Metropolitana-Xochimilco, Mexico

Temporality, difference and imaginaries of nation: seminal reflections

 Mario Rufer, Universidad Autónoma Metropolitana–Xochimilco, Mexico

New names for dynamic identities

 Sarah Corona Berkin, Universidad de Guadalajara, Mexico

Rock, Race and National Identity

 Carmen de la Peza, Universidad Autónoma Metropolitana-Xochimilco, Mexico

Social Movements and the construction of indigenous identity as a political strategy

 Guiomar Rovira Sancho, Universidad Autónoma Metropolitana-Xochimilco, Mexico

Exploring Nation through Reality Tours: Between Postmodern Voyeurism and Educational Adventure

 Mónica Cejas, Universidad Autónoma Metropolitana-Xochimilco, Mexico

SESSION 5 14:30-16:00

5A Culture and Media

 Chair: W. Wayne Fu, Nanyang Technological University, Singapore 

Global Box Office Consumption of Hollywood Films: Explaining Inter-country Similarities in Movie Selection

 W. Wayne Fu, Nanyang Technological University, Singapore 
 Achikannoo Govindaraju, Nanyang Technological University, Singapore

Ang Lee’s Homoerotic Love: Transcultural Negotiation and Regeneration

 E-chou Wu, Providence University, Taiwan

Social Construction of Apology: Japanese Corporate Apologies in Newspaper Advertisements

 Toru Kiyomiya, Seinan Gakuin University, Japan

How Cultural Values Shape Employee Behaviors: Comparisons of Taiwanese and U.S. Employees' Truth-telling

 I-Han Hsu, University of Northern Iowa, USA
 Laura Terlip, University of Northern Iowa, USA

5B Culture and the Olympics

 Chair: Zhao Hui, Kumamoto Gakuen University, Japan

Analysis of Cross-cultural Visual Communication Strategy: A Case Study of the 2008 Olympic International Campaign Logo Design

 Mei-Chiung Chi, Chinese Culture University, Taiwan
 So-Jeng Hung, National University of Kaohsiung, Taiwan  

Participation Organization

6D Conflict and Crisis Management

 Chair: Tina Ottman, Kyoto University, Japan

Harmonious and Syncretic Culture and the Building and Communication of China’s State Image

 Harmonious and Syncretic Culture and the Building and Communication of China’s State Image	

Harmonious and Syncretic Culture'' and the Building and Communication of China’s State Image

Effects of Oral Communication Courses on Thinking and Listening Skills of Japanese Learners: A case study of university students in debate and presentation classes

Cultural Values Reflected in Leaders’ Speeches: A comparative analysis of Hu Jintao’s speech after Sichuan earthquake and Bush’s speech after Hurricane Katrina

Speaker-responsibility and Hearer-responsibility: A comparison of the speaker’s contribution to understanding in a conversation in Japanese and Korean

Marriage Practices and Intercultural Communication: the Case in African Languages

Cultural Identity and Bilingualism: A Mistaken Paradigm

Harmonious and Syncretic Culture and the Building and Communication of China’s State Image

Do the Strategies Really Work?: A meta-analysis of the applicability of pattern-matching of "situation-strategy-effect" in Taiwan's crisis rhetorical studies

Such a unique relationship… It Must be Yuan Fen: Chinese cultural meanings of relations and actions in daily social settings

Communicating Reiki Communication in Singapore: An innovation-decision process

8D Bridges in the Classroom

 Chair: Hirofumi Kamada, Kyushu University, Japan

 Chair: Suzy Connor, Kyushu Sangyo University, Japan 

 Chair: Pei-Wen Lee, Shih Hsin University, Taiwan

Digital Storytelling: The Narratology of Visual Effects in Chinese-Language Films

 Chan Ka Lok Sobel, Chu Hai College of Higher Education, China

 Chair: 	

 Chair: Stephen B. Ryan, Yamagata University, Japan

Bringing Cultural Background Knowledge to the Surface to Better Understand Cross-Cultural Conflict in Specific Contexts

 Stephen B. Ryan, Yamagata University, Japan

 Guiyou Huang St. Thomas University, USA 

SME Representatives’ and Intermediaries’ Perceptions of Collaborative Relationships in SME Internationalization

Engaging a Diverse Community by the Kumiai Way

 Erica J. Hashiba, Macao Polytechnic Institute, China 

Dialogicality in the Cultural Conflict：An Analysis of the Dispute over Homosexuals in Contemporary China

 Jiuquan Han, Hebei Agricultural University, China 
 Ning Sun, Hebei University、China (read by Zhou Jie)

 Denise Pacheco, University of Macau, China

Purchase Intentions as a Function of Culture: Examining the Effects of Visual Information on Young Chinese Consumers

 Angela W.Y. Chang, University of Macau, China	

How Cultural Values Shape Employee Behaviors: Comparisons of Taiwanese and U.S. Employees' Truth-telling

 I-Han Hsu, University of Northern Iowa, USA
 Laura Terlip, University of Northern Iowa, USA

 Tao Yang, Nagoya University, Japan

Street signs as testimonial of a language cross–cultural adaptation in Macao

 Denise Pacheco, University of Macau, China	

An Analysis of the Media Frames of Hakka Magazine: 1990-2007

 Meihua Lee, National Chiao Tung University, Taiwan

Meanings, Space of Images, and Xystemic Structures of Communications

 Victor Lux Tonn, Salve Regina University, USA

A Preliminary Analysis：The Business Model of Online Music Websites with Creative Commons Licenses

 Chia-Jung Yang, National Chengchi University, Taiwan

Negotiating Cross-Cultural Learning in Liberal Arts Education in Harbin Institute of Technology

 Liu Xiaodan, Harbin Institute of Technology, China 

3D Literature and Culture

 Chair: Stephen B. Ryan, Yamagata University, Japan

 Chair: Rukhsana Ahmed, University of Ottawa, Canada 

Chan Ka Lok Sobel How English Idioms Stumble Chinese University Learners

 Li Huijie, Harbin Institute of Technology, China	

Intercultural and Interracial Communication of the East and the West: From Kipling’s “Ballad of the East and West” to Friedman’s The World Is Flat

The Synergy of Idol Drama Format in Asian Market: Taking Taiwan Idol Drama as an Example

Conceptualizing International Language Management and International Language Management specialists in Japan

Developing a Training Program for International Language Management Specialists

English Language Teaching In-house

 Chie Saito, International University of Health and Welfare, Japan

English as a Company Language in Japan

Corporate-Level Responses Toward the Linguistic Needs in Japan

Looking at Kumamoto Castle from an International Language Management Point of View

7E Media and Culture

The Portuguese and the Europeans: at the mirror of the media

 Ana Horta, Universidade de Lisboa, Portugal

8A Culture across Languages

8B Education and the Internet

 Megat Al-Imran Bin Yasin, Universiti Putra Malaysia, Malaysia 

8C Culture in Text and Literature

8D Bridges in the Classroom

International Students' Perception towards the Content of Universiti Putra Malaysia (UPM) Website

 Megat Al-Imran Bin Yasin, Universiti Putra Malaysia, Malaysia 
 Somayeh Mortazavi Ganji Ketab, Universiti Putra Malaysia, Malaysia 

Literary Texts by H. Murakami in Terms of Intercultural Communication

 Kirsten Y.C. Huang, Shih-Hsin University, Taiwan 	

4D Englishes, Linguistics and Language Choice

A Survey on the Degree of Observing Media Ethics Principles in Iran TV News Section

Disjuncture in the Educational Mode of the New-Established Four-year College in Shanghai, China: A Case Study of the English Department in One College

5A Culture and Media

Social Construction of Apology: Japanese Corporate Apologies in Newspaper Advertisements

 Toru Kiyomiya, Seinan Gakuin University, Japan

5C Pragmatics and Politeness in Cultural Context

 Chair: Mami Otani, Kyoto Women's University, Japan

A Study of Pragmatic Failure in Intercultural Communication from Cognitive Schema

 Jiang-Yu Feng, Harbin University of Science and Technology
 Teng Lin,  Harbin University of Science and Technology

A Contrastive Study of Apology Discourse Organization in Japanese and American English

 Mami Otani, Kyoto Women’s University, Japan

Routine formulas- A Contrastive Analysis of Japanese and German

 Yoshinori Nishijima, Kanazawa University, Japan 

5D Culture and Rhetoric

5E Study-abroad Programs

5F Culture and English Language Teaching

5H PANEL Meaning, Culture, and Communication Study

 Chair: Natalia Teplova, Concordia University, Canada 

 Chair: Shirley Liang, National Taiwan University, Taiwan

Toward an Integrated Approach to Learning a Foreign Language and Culture: A Literature Review

 Chair: Rukhsana Ahmed, University of Ottawa, Canada

3D Literature and Culture 1

3E Advertising and Visual Media

Media Action in Health Literacy: A Teaching Case on Energy Drinks Advertising

 Cheng-yu Lin, National Chengchi University, Taiwan, Feng Chia University, Taiwan	

3F Culture in Education

 Chair: Hiroko Miyake, Aoyama Gakuin University, Japan

3A New Media and Communication

 Cheng-yu Lin, National Chengchi University, Taiwan, Feng Chia University, Taiwan	

 Benjamin R. Bates, Ohio University, USA 

Adopt or Not? Differences among Users and Nonusers of Social Network Sites

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore	
 Wendy Lim, Nanyang Technological University, Singapore  
 Vicki Chihsuan Chiu, Queensland University of Technology, Australia

Attitude and Social Influence Predicting Bloggers’ Behaviors in Thailand

 Vikanda Pornsakulvanich, Assumption University, Thailand	
 Nuchada Dumrongsiri, Assumption University, Thailand

3B Culture and Identity

3C Communication and International Students

 Chair: Xiaodong Dai, Shanghai Normal University, China

Intercultural and Interracial Communication of the East and the West: From

1H East-West Communication Kipling’s “Ballad of the East and West” to Friedman’s The World Is Flat

 Guiyou Huang, St. Thomas University, USA 

2A English Language Teaching and Culture

2B New Ways in English Language Education

• A Study of Multidimensional Interaction in Network-based Language Teaching (NBLT) Liu-Xuemei, Shanghai Business School, China

Development in English of Japanese Rakugo (Sit-Down Comedy) Performers

 Kimie Oshima, Bunkyo Gakuin University, Japan

2D Englishes, Linguistics and Language Choice

Speaker-responsibility and hearer-responsibility-A comparison of the speaker’s contribution to understanding in a conversation in Japanese and Korean

 Sumi Yoon, Kanazawa University, Japan

2G Issues on Intercultural Communication

 Chair: 

The Development and Validation of the Intercultural Effectiveness Scale

 Tamra Portalla, University of Rhode Island, USA
 Guo-Ming Chen, South China University of Technology, China/University of Rhode Island, USA

Intersubjectivity and Interculturality

 Xiaodong Dai, Shanghai Normal University, China

 Xiao-ling Jin, Harbin Institute of Technology, China

 Chair: 

Friday

SESSION 1 10:30-12:00

1A Business Communication

 Chair: Fuyuko Takita Ruetenik, Hiroshima City University, Japan

A Comparison Between Japanese and US Business Communication Strategies: Focusing on Dependence vs. Independence

 Fuyuko Takita Ruetenik, Hiroshima City University, Japan

Empowering Japanese and American Coworkers: Testing the Interactive Acculturation Model in Japan

 Adam Komisarof, Reitaku University, Japan			

Effective Teaching Strategies for Diverse Learners of Business Communication: A Case Study from INTI University College, Malaysia

 Arezou Zalipour, INTI University College, Malaysia  
 Dilani Sampath, INTI University College, Malaysia	

1B Collaboration Across Cultures

 Chair: Pipsa Purhonen, University of Jyväskylä, Finland	

Internationalization as an Approach to Social Transition and Globalization through Educational Communication across Cultures

 Xin-Ping Guan, Shenzhen Polytechnic, China	

SME representatives’ and intermediaries’ perceptions of collaborative relationships in SME internationalization

 Pipsa Purhonen, University of Jyväskylä, Finland	

Engaging a Diverse Community by the Kumiai Way

 Carolyn Kyyhkynen Lee, Rollins College, USA	

1C Communication Skills and Strategies

 Chair: Jane Harland, Fukuoka University, Japan

Acculturation Strategies among Chinese College Students from the North in the South

 Yi-An Wang, Hangzhou Dianzi University, China	

Cultivating Students’ Cultural Empathy Competence through Text-based Teaching

 Peng Jinding, Central South University, China	
 Fu Ping, Hunan No.1 Normal College, China

Communication Strategies Across Religious Culture: Taking Christianity and Buddhism in Taiwan as an example

 Wei-wei Vivian Huang, National Chengchi University, Taiwan	

Presenting Across the Cultural Divide

 Jane Harland, Fukuoka University, Japan

1D Conflict Education, Communication and Management

 Chair:	Stephen B. Ryan, Yamagata University, Japan

Bringing Cultural Background Knowledge to the Surface to Better Understand Cross-Cultural Conflict in Specific Contexts

 Stephen B. Ryan, Yamagata University, Japan	

Do the strategies really work?--A meta-analysis of the applicability of pattern-matching of "situation-strategy-effect" in Taiwan's crisis rhetorical studies

 Yi-Chen Debbie Wu, Fu-Jen Catholic University, Taiwan	

Friendships after Break-Ups: Relational Maintenance Strategies in Cross-Sex Post-Dating Relationships in Taiwan

 Pei-Wen Lee, Shih Hsin University, Taiwan

Analysis on Chinese Students’ Failure in Applying Politeness Maxims in an International Sports Fair

 Zhou Jie, Harbin Institute of Technology, China 

1E Culture and Language

 Chair: Sunny Lie, University of Massachusetts at Amherst, USA

A Study of the Similarities of Idiomatic Expressions in Both Chinese and English Languages

 Qiao Mengduo, Harbin Institute of Technology, China	

Such a unique relationship… it must be Yuan Fen: Chinese cultural meanings of relations and actions in daily social settings

 Sunny Lie, University of Massachusetts at Amherst, USA	

How English Idioms Stumble Chinese University Learners

 Li Huijie, Harbin Institute of Technology, China	

Understanding Culture Through Language: The Japanese Concept of ‘Self’

 Nerida Jarkey, University of Sydney, Australia	

Intercultural and Interracial Communication of the East and the West: From Kipling’s “Ballad of the East and West” to Friedman’s The World Is Flat

 Guiyou Huang, St. Thomas University, USA 

1F Culture in Education

 Chair: Shi Bingyan, Harbin Institute of Technology, China

A Critical and Comparative Study of the Curriculum Development of CFL Offered by Overseas Confucius Institute and EFL Curriculum in China

 Hongqin Zhao, Zhejiang University, China	
 Jianbin Huang, Zhejiang University, China

A Survey of the Deficiency in Conveying Chinese Culture in College English Teaching and Learning

 Shi Bingyan, Harbin Institute of Technology, China	
 Wang Xuesong, Harbin Institute of Technology, China	

Introduction of the Intercultural Development Inventory to a Long-term Study of Student Journals in an Undergraduate Intercultural Communication Course

 Sherry Jett Barnes, Trinity Christian College, USA	

1G Health Communication

 Chair: Rukhsana Ahmed, University of Ottawa, Canada 

Communicating Reiki communication in Singapore: An innovation-decision process

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore 
 Chiann Huey Ow, Nanyang Technological University, Singapore 
 Shu Jing Mok, Nanyang Technological University, Singapore
 Shu Wan Wong, Nanyang Technological University, Singapore

Assessing the Relationship between Patients’ Ethnocentric Views and Patients’ Perceptions of Physicians’ Cultural Competence in Health Care Interactions

 Rukhsana Ahmed, University of Ottawa, Canada 
 Benjamin R. Bates, Ohio University, USA

Basic Medical English Communication

 Suzy Connor, Kyushu Sangyo University, Japan 

News Representation of HIV/AIDS and Drugs in Taiwan: How the Harm Reduction Program Changed the IDU Profile

 Mei-Ling Hsu, National Chengchi University, Taiwan
 Pei-Ling Hsiung, National Chengchi University, Taiwan
 Jo-Han Lai, National Chengchi University, Taiwan　
 Tzu-Hsien Wu, National Chengchi University, Taiwan
 Sin-Yao Shih, National Chengchi University, Taiwan

SESSION 2 14:30-16:00

2A English Language Teaching and Culture 1

 Chair: Gaoyouhan, Ochanomizu University, Japan

Effects of oral communication courses on thinking and listening skills of Japanese learners: A case study of university students in debate and presentation classes

 Hirofumi Kamada, Kyushu University, Japan	

The Role of the Mother Language in English Language Teaching: Talked by the Parties of Ethnic Minority Schools in Inner Mongolia

 Gaoyouhan, Ochanomizu University, Japan	

English Education in Finland: Their successful strategies and methods

 Satoshi Yamamoto, Kumamoto Gakuen University, Japan 

2B Computers in English Language Education

 Chair: Patrick Rates, Ritsumeikan University, Japan

Video and the Collaborative ESL Classroom

 Patrick Rates, Ritsumeikan University, Japan	

Computer-and-classroom Based Multimedia College English Teaching Model

 Wang Lixin, Harbin Institute of Technology, China	
 Qiao Mengduo, Harbin Institute of Technology, China

A Study of Multidimensional Interaction in Network-based Language Teaching (NBLT)

 Liu-Xuemei, Shanghai Business School, China	

2C Writing in ELT

 Chair: Liu Li-da, Harbin Institute of Technology, China

A Study of Contrastive Rhetoric between English and Farsi as Demonstrated Through EFL Students’ Essays with Regard to Writing Ability and L2 Proficiency in the Comparison and Contrast Mode of Writing

 Habib Soleimani, Islamic Azad University, Iran  
 Abbass Eslami Rasekh, University of Isfahan, Iran

A Contrastive Study of Textual Cohesion and Coherence Problems in Chinese EFL Abstract Writing in Engineering Discourse

 Liu Li-da, Harbin Institute of Technology, China	

Theory of Textual Patterns and Discourse Coherence in EFL Learners’ Writing

 Xiukun Qi, Harbin Institute of Technology, China	

2D Englishes, Linguistics and Language Choice 1

 Chair: Kola Olagboyega, Akita International University, Japan

“Japanese English”: A Descriptive Grammar of the Educated Written English in Japan

 Kola Olagboyega, Akita International University, Japan	

Language Attitudes of East Asian English Speakers towards Each Others’ English

 Mariko Kitazawa, University of Southampton, UK

A Preliminary Observation of Semantic Duplets in Thai: Their Relation to the Northern Thai Dialect

 Sorabud Rungrojsuwan, Mae Fah Luang University, Thailand	

2E Media: Speech and Humor

 Chair: Zhao Yuqin, Harbin Institute of Technology, China 

Freedom of Speech and Democracy of Speech: Meaning, Context & Problem

 Li Man, Tsinghua University, China 

Cultural Values Reflected in Leaders’ Speeches--a comparative analysis of Hu Jintao’s speech after Sichuan earthquake and Bush’s speech after Hurricane Katrina

 Cai Yi, Harbin Institute of Technology, China 
 Zhao Yuqin, Harbin Institute of Technology, China 

Culture, Creativity, Censorship: Social Construction of Singapore’s Humor Industry

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore 
 Phoebe Shu Wei Tan, Nanyang Technological University, Singapore

2F Gender Issues in Intercultural Communication

 Chair: Dienfang Chou, Tzu Chi University, Taiwan

The Portrayal of Young Women in Music Videos: An Exploratory Study of the Perception of Women in Rap Music Videos by Young Men in Trinidad

 Prahalad Sooknanan, University of Trinidad and Tobago, West Indies	

Marriage Practices and Intercultural Communication: the case in African Languages

 Munzhedzi James Mafela, University of South Africa, South Africa	

An Investigation of Females’ Reading on Homosexual Manga and Novels: A Yaoi Phenomenon in Taiwan

 Dienfang Chou, Tzu Chi University, Taiwan

Marital Conflict and Cultural Adaption of Immigrant Women in Korea

 Khisu Beom, Sungkyunkwan University, Korea
 Hye-Jin Jung, Sungkyunkwan University, Korea

2G Language and Culture

 Chair: Sumi Yoon, Kanazawa University, Japan

Speaker-responsibility and hearer-responsibility-A comparison of the speaker’s contribution to understanding in a conversation in Japanese and Korean

 Sumi Yoon, Kanazawa University, Japan	

Change of Language and Development of Society

 Xiao-ling Jin, Harbin Institute of Technology, China	

Language Expectations from Parents and the Language Growth of Chinese Primary and Secondary School Students

 Wang Li, Jianghan University, China

2H Issues on Intercultural Communication

 Chair: Kimie Oshima, Bunkyo Gakuin University, Japan

The Development and Validation of the Intercultural Effectiveness Scale

 Tamra Portalla, University of Rhode Island, USA
 Guo-Ming Chen, South China University of Technology, China/University of Rhode Island, USA

Intersubjectivity and Interculturality

 Xiaodong Dai, Shanghai Normal University, China

Development in English of Japanese Rakugo (Sit-Down Comedy) Performers

 Kimie Oshima, Bunkyo Gakuin University, Japan

SESSION 3 16:15-17:45

3A Health Literacy and Communication 1

 Chair: Cheng-yu Lin, National Chengchi University, Taiwan, Feng Chia University, Taiwan

Media Action in Health Literacy: A Teaching Case on Energy Drinks Advertising

 Cheng-yu Lin, National Chengchi University, Taiwan, Feng Chia University, Taiwan

The Development of Cross-Cultural Health Communication Campaign Strategy to Fight HIV/AIDS and Malaria Cases in Uganda

 Wilson Okaka, Kyambogo University, Uganda	

Communicating Health in Intercultural, Cross-Cultural, and Multicultural Contexts: A Contextual Understanding of Cultural Competence in Provider-Patient Communication

 Rukhsana Ahmed, University of Ottawa, Canada	
 Benjamin R. Bates, Ohio University, USA

3B Culture and Identity 1

 Chair: Cecilia Ikeguchi, Tsukuba Gakuin University, Japan		

Culture Identity and Bilingualism: A Mistaken Paradigm

 Cecilia Ikeguchi, Tsukuba Gakuin University, Japan	

Harmonious and Syncretic Culture and the Building and Communication of China’s State Image

 Er-Chun Chen, Jiangxi University of Science and Technology, China	

Thirty Years of the Study of Chinese Values in China： A Preliminary Review

 Han Guang, Harbin Institute of Technology, China	

3C Youth and the New Media

 Chair: Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore

Adopt or Not? Differences among Users and Nonusers of Social Network Sites

 Trisha Tsui-Chuan Lin, Nanyang Technological University, Singapore	
 Wendy Lim, Nanyang Technological University, Singapore  
 Vicki Chihsuan Chiu, Queensland University of Technology, Australia

Attitude and Social Influence Predicting Bloggers’ Behaviors in Thailand

 Vikanda Pornsakulvanich, Assumption University, Thailand	
 Nuchada Dumrongsiri, Assumption University, Thailand

Adolescents’ Internet Use, Parental Mediation, and Family Communication Patterns

 Bonnie Peng, Cheng-Chi University, Taiwan	

3D Communication and International Students

 Chair: An Ran, South China University of Technology, China

Critiquing Communication Challenges: A case of intercultural communication barriers between Zulu and Chinese students at selected higher education institutions in Durban, South Africa

 Renitha Rampersad, Durban University of Technology, South Africa	
 Prenitha Singh, Durban University of Technology, South Africa 
 Mia Zheng, Durban University of Technology, South Africa

Cross-cultural Adaptation among International Students: Differences and Similarities

 Wenli Yuan, Kean University, USA	

Analysis of Intercultural Sensitivity Between Chinese and International Students

 An Ran, South China University of Technology, China	

3E Literature and Culture 1

 Chair: Hsiao-Yung Wang, National Chengchi University, Taiwan

Developing the Malay Children's Literary Resources

 Chew Fong Peng, University of Malaya, Malaysia	
 Mahzan Arshad, University of Malaya, Malaysia 
 Zahari Ishak, University of Malaya, Malaysia 
 Loh Sau Cheong, University of Malaya, Malaysia  
 Teh Ying Wah, University of Malaya, Malaysia

Discourse Models in Passion Plays: A Comparison of Tragedies in English and ta'ziya in Persian

 Mohammad Reza Talebinejad, Islamic Azad University, Iran	

Erotic Writing as Political Consciousness: A Taiwan Case Study

 Hsiao-Yung Wang, National Chengchi University, Taiwan	

A Postcolonial Interpretation of Cultural Identity in Half a Life by V. S. Naipaul

 Li Xue, Harbin Institute of Technology, China 
 Zhang Yang, Harbin Institute of Technology, China

3F Advertising and Visual Media

 Chair: Tao Yang, Nagoya University, Japan

A Semiotic Study on Illustrated Print Advertisements of Coca-Cola in China

 Jiang Chun, University of International Business & Economics, China	

Cross-Cultural Communication in Cosmopolitan City: Focusing on the Print Advertisements of Shanghai Telephone Company in 1930s

 Tao Yang, Nagoya University, Japan	

Street signs as testimonial of a language cross–cultural adaptation in Macao

 Denise Pacheco, University of Macau, China	

Purchase Intentions as a Function of Culture: Examining the Effects of Visual Information on Young Chinese Consumers

 Angela W.Y. Chang, University of Macau, China	

Sign Values and Brand Glocalization: The Construction of “Something” in Taiwanese Coffee and Tea Brands Advertising

 Huey-Rong Chen, Culture University, Taiwan

3G Culture in Education

 Chair: Susan Meiki, Hiroshima University, Japan

Topic Based Syllabus for a Japanese University Cross Culture Communication Course

 Susan Meiki, Hiroshima University, Japan	

Toward an Integrated Approach to Learning A Foreign Language and Culture: A Literature Review

 Xiaoyan Li, Japan Advanced Institute of Science and Technology, Japan 
 Katsuhiro Umemoto,Japan Advanced Institute of Science and Technology, Japan

The Causes and Effects of the ‘Cultural Divide’: An Exploratory Study of the Teaching and Learning of International Postgraduate Students at an Australian University

 Niranjala (Nina) Weerakkody, Deakin University, Australia

3H PANEL:　Differences in Conversational Styles between Japanese and North American Speakers: Formal and Informal Styles, Participation Organization and Topic Development

 Chair: Sanae Tsuda, Tokai Gakuen University, Japan
 Panelists:

Formal and Informal Styles and Uses of Sentence Final Particles in Japanese

 Sanae Tsuda, Tokai Gakuen University, Japan

Participation organization

 Yuka Shigemitsu, Tokyo Polytechnic University, Japan

Topic Development and Topic Shift in Japanese and North American English Conversation

 Yuko Iwata, Tokai University, Japan

Saturday

SESSION 4 9:00-10:30

4A Culture and Identity

 Chair: Margaret D'Silva, University of Louisville, USA

Comparative Study on Media Performance and Content Diversity between Mainland China and Taiwan

 Kirsten Y.C. Huang, Shih-Hsin University, Taiwan 

A Construction of New Economic Identity: The Quemoy Model

 Jian-Feng Wei, National Kinmen Institute of Technology, Taiwan	

Religious Violence and Community Building in a Globalizing India

 Margaret D’Silva, University of Louisville, USA	

Relational Interdependent Self-Construal, Imagined Interactions and Conversational Constraints among Vietnamese Americans

 Dominique M. Gendrin, Xavier University of Louisiana, USA

4B Language and the Internet

 Chair: Barry Kavanagh, Tohoku University, Japan

Comparing the Application of Emoticons in English, Japanese and Chinese Language Background in Cyber Communication

 So-Jeng Hung, National University of Kaohsiung, Taiwan	
 Yen-Ling Chen, Chinese Culture University, Taiwan

International Communication: The influence of Online English News on Chinese Language

 Li-Zhu Jiang, Capital University of Economics and Business, China	

A Cultural and Linguistic Analysis of Japanese and English Online Communication: The language of weblogs

 Barry Kavanagh, Tohoku University, Japan

Science information and risk communication on the Web: A content analysis of global warming issue in Taiwan

 Yie-Jing Yang, Shih Hsin University, Taiwan
 Mei-Ling Hsu, National Chengchi University, Taiwan

4C Media: News and Press

 Chair:Mao Sihui, Macao Polytechnic Institute, China 

The Aborigines Culture of the Travel Reporters: the Representation, Imagination and Gaze

 Szu-Yin Yeh, Shih Hsin University, Taiwan	

A Cross-cultural Study on Ideological Deviation in Media News Discourse

 Wu Yanli, Shenzhen University, China	
 Pan Xiaohui, Shenzhen University, China

"State of Fear" as Constructed by Media: The Discourse of H 1 N 1 Flu News in Taiwan

 Jenny Jing-Ling Lin, Fu Jen Catholic University, Taiwan 

Human Conditions and Reality Media Construct

  Aurel Papari, “Andrei Saguna” University, Romania
  Andra Seceleanu, “Andrei Saguna” University, Romania

4D Englishes, Linguistics and Language Choice 2

 Chair: Zuraidah Zaaba, Japan Advanced Institute of Science & Technology, Japan

Teaching Global English to EFL Classes

 Lindsay Mack, Ritsumeikan Asia Pacific University, Japan	

Teaching Science and Technology in English: Language-in-Education Policy in Malaysia

 Zuraidah Zaaba, Japan Advanced Institute of Science & Technology, Japan	
 Katsuhiro Umemoto, Japan Advanced Institute of Science & Technology, Japan

Raising Accent Awareness: A Discourse Approach to Teaching Phonetics

 Joanna Radwanska-Williams, Macao Polytechnic Institute, China	

Negative Markers in Northern Thai Dialect

 Sorabud Rungrojsuwan, Mae Fah Luang University, Thailand	

4E Media in Culture and Education

 Chair: Sedigheh Babran, Islamic Azad University, Iran

The Embodiment of Interaction with Digital Media: The Case of WII

 Wei-wen Chung, National Chengchi University, Taiwan 

Challenging the Cultural Limits: Media in the Everyday Life of the Poor

 Hakan Ergul, Anadolu University, Turkey 
 İncilay Cangoz, Anadolu University, Turkey 
 Emre Gokalp, Anadolu University, Turkey

A Survey on the Degree of Observing Media Ethics Principles in Iran Radio Gofte-gu (Dialogue)

 Sedigheh Babran, Islamic Azad University, Iran 
 Ashraf Ahadzadeh, Malaysian University, Iran

Media Literacy in Taiwan: A Case Study of Media Use Behavior on Taiwan’s Elementary School Students

 An-kuo Chiang, Fo Guang University, Taiwan

4F Nonverbal Communication

 Chair: Mengyu Li, Ocean University of China, China 

Nonverbal Communication: Its Implications Within the New South African Context

 Phalandwa A. Mulaudzi, University of South Africa, South Africa

A Comparative Study on the Perceptions and Usages of Silence in Chinese and American Culture

 Mengyu Li, Ocean University of China, China 

Advances in Nonverbal Communication: Comparative Chronemics

 Tom Bruneau, Radford University, USA

4G Culture in Education

 Chair: Brian Mc Millan, Hiroshima Bunkyo Women's University, Japan 

English Mainly: Language Choice in Learner-Learner Discourse

 Brian Mc Millan, Hiroshima Bunkyo Women's University, Japan  
 Damian J. Rivers, Kanda University of International Studies, Japan
 Disjuncture in the Educational Mode of the New-Established Four-year College in Shanghai, China: A Case Study of the English Department in One College 
 Sha Yang, Shanghai Business School, China 

Designing Cross-cultural Communication Projects for University Students Jack Barrow, Osaka International University, Japan Experiencing Feedback Through Peer Observation

 Christopher Stillwell, Kanda University of International Studies, Japan

4H PANEL: Rethinking Nation and Difference

 Chair: Mónica Cejas, Universidad Autónoma Metropolitana-Xochimilco, Mexico
 Panelists:

Temporality, difference and imaginaries of nation: seminal reflections

 Mario Rufer, Universidad Autónoma Metropolitana–Xochimilco, Mexico

New names for dynamic identities

 Sarah Corona Berkin, Universidad de Guadalajara, Mexico

Rock, Race and National Identity

 Carmen de la Peza, Universidad Autónoma Metropolitana-Xochimilco, Mexico

Social Movements and the construction of indigenous identity as a political strategy

 Guiomar Rovira Sancho, Universidad Autónoma Metropolitana-Xochimilco, Mexico

Exploring Nation through Reality Tours: Between Postmodern Voyeurism and Educational Adventure

 Mónica Cejas, Universidad Autónoma Metropolitana-Xochimilco, Mexico

SESSION 5 14:30-16:00

5A Culture in Film

 Chair: W. Wayne Fu, Nanyang Technological University, Singapore 

A Comparative Study of Cultural Awareness in Western and Chinese Fantasy Films

 Hongshan Zhao, Harbin Institute of Technology, China
 Shuang Sun, Harbin Institute of Technology, China

Global Box Office Consumption of Hollywood Films: Explaining Inter-country Similarities in Movie Selection

 W. Wayne Fu, Nanyang Technological University, Singapore 
 Achikannoo Govindaraju, Nanyang Technological University, Singapore

Digital Storytelling: The Narratology of Visual Effects in Chinese-Language Films

 Chan Ka Lok Sobel, Chu Hai College of Higher Education, China 

Ang Lee’s Homoerotic Love: Transcultural Negotiation and Regeneration

 E-chou Wu, Providence University, Taiwan

5B Culture and the Olympics

 Chair: Zhao Hui, Kumamoto Gakuen University, Japan

Analysis of Cross-cultural Visual Communication Strategy: A Case Study of the 2008 Olympic International Campaign Logo Design

 Mei-Chiung Chi, Chinese Culture University, Taiwan
 So-Jeng Hung, National University of Kaohsiung, Taiwan  
 Yen-Ling Chen, Chinese Culture University, Taiwan

A study of English environment changes up to The 2008 Beijing Olympic Games

 Zhao Hui, Kumamoto Gakuen University, Japan

The Origin of the Olympic Games’ Opening and Closing Ceremonies: Artistic and Communication Perspectives

 Wichian Lattipongpun, Macquarie University,  Australia

5C Organizational Culture

 Chair: Toru Kiyomiya, Seinan Gakuin University, Japan

Transformational and Paternalistic Leaderships in Chinese Organizations: Construct, Predicative and Ecological Validities Compared

 Vivian C Sheer, Hong Kong Baptist University, China

How Cultural Values Shape Employee Behaviors: Comparisons of Taiwanese and U.S. Employees' Truth-telling

 I-Han Hsu, University of Northern Iowa, USA
 Laura Terlip, University of Northern Iowa, USA

Social Construction of Apology: Japanese Corporate Apologies in Newspaper Advertisements

 Toru Kiyomiya, Seinan Gakuin University, Japan

5D Pragmatics and Politeness in Cultural Context

 Chair: Mami Otani, Kyoto Women's University, Japan

A Study of Pragmatic Failure in Intercultural Communication from Cognitive Schema

 Jiang-Yu Feng, Ph.D., Harbin University of Science and Technology
 Teng Lin,  Harbin University of Science and Technology

A Contrastive Study of Apology Discourse Organization in Japanese and American English

 Mami Otani, Kyoto Women’s University, Japan

Routine formulas- A Contrastive Analysis of Japanese and German

 Yoshinori Nishijima, Kanazawa University, Japan 

5E Culture and Rhetoric

 Chair: Yingqin Liu, Cameron University, USA

Arab Chironomia in a Global Context

 Daniel R. Fredrick, The American University of Sharjah, UAE

The Dynamic Nature of Intercultural Communication and Rhetoric: An Empirical Approach

 Yingqin Liu, Cameron University, USA

The Interpretations of Rhetoric Expressions Based on Cultural and Linguistic Diversity

 Jiin-Chyuan Mark Lai, Transworld Institute of Technology, Taiwan 

On the Rhetorical Construction of National Values: Cross-Cultural Study

 Sayenko Tetyana, Nagoya University of Commerce and Business, Japan 

5F Study-abroad Programs

 Chair: Lisa Rogers, Doshisha Women's College of Liberal Arts, Japan

Attaining Intercultural Competence: A phenomenographic study of a cultural immersion study abroad programme

 Leo Hitchcock, AUT University, New Zealand 

Effectiveness of Pre-departure College Courses in Overcoming Culture Shock in a Japanese College Program

 Lisa Rogers, Doshisha Women’s College of Liberal Arts, Japan 

On the Overseas Youth Volunteers of China: A Research Based on Confucius Institute and AIESEC

 Nan-Yi Bi, Peking University, China 

Possible selves analysis of Japanese university study abroad students

 Ron Martin, Rikkyo University, Japan 
 Jacob Schnickel, Rikkyo University, Japan　
 Yuka Maruyama, Toyo Eiwa University, Japan

5G Culture and English Language Teaching

 Chair: Saeun Lee, Kumamoto Gakuen University, Japan

Correlation between Self-Determination Theory and Language Learning Strategies for EFL students: comparing Korea and Japan

 Saeun Lee, Kumamoto Gakuen University, Japan 

A Case Study of the Characteristics of Teacher Talk in the Classroom Interaction

 Yong Zhao, Northeast Forestry University, China

Words in Mind: Exploring the relationship between word association and lexical development

 Peter Roux, Tamana City Board of Education, Japan 

Learning English through Conflict Resolution

 Christopher Stillwell, Kanda University of International Studies, Japan 

5H PANEL Meaning, Culture, and Communication Study

 Chair, Guo-Ming Chen, South China University of Technology, China/University of Rhode Island, USA
 Panelists:

An Alternative Way for Intercultural Communication Study

 Yaly Chao, Tamkang University, Taiwan

Meanings, Space of Images, and Xystemic Structures of Communications

 Victor Lux Tonn, Salve Regina University, USA

Yijing: The Book of Narratives on Change

 Xiaosui Xiao, Hong Kong Baptist University, China

Ritual Hermeneutics as an Alternative towards the Source of Meanings

 Zongjie Wu, Zhejiang University, China
 Meixin Hu, Zhejiang University, China 
 Hua Yu, Zhejiang University, China

SESSION 3 16:15-17:45

6A Culture in Translation

 Chair: Shuang Sun, Harbin Institute of Technology, China

A Comparative Study of English and Chinese Proverbs and Translation Approaches

 Shuang Sun, Harbin Institute of Technology, China 
 Hongshan Zhao, Harbin Institute of Technology, China

The “Age of Translation”: Then and Now

 Natalia Teplova, Concordia University, Canada 

Approaches to Translation Theories: Dichotomously or Holistically?

 Zi-yu Lin, Macao Polytechnic Institute, China

Translation in Cultural and Creative Industries: Its Definition, Position and Criteria of Assessment

 Jianhua Yang, Beijing Normal University, China 

6B Youth Culture and Identity

 Chair: Liu Changyuan, Harbin Institute of Technology, China 

Re-identification of Chinese Youth in the Era of Globalization: Individualism and Chinese Youth

 Liu Changyuan, Harbin Institute of Technology, China 

Changes of Chinese youth’s pop-culture and values in the 30 years since the reform and opening of China

 Yuan Xiao, Nanjing University, China 
 Liu Hongying, Nanjing University of Finance, China

Global Diffusion, Local Consumption: The Penetration and Reception of Imported Reality TV in Taiwan

 Chun-Fu Chen, Fu Jen Catholic University, Taiwan

Hamlet’s Chinese and Tibetan Cousins: A Comparative Semiotic Study of Feng Xiaogang’s The Banquet and Sherwood Hu’s Prince of the Himalayas

 Mao Sihui, Macao Polytechnic Institute, China 

6C Communication Skills and Strategies

 Chair: Andre Corredoura, New University of Lisbon, Portugal 

Writing about Cross-Cultural Encounters: Anxiety, Representation, and Responsibility

 Jonathan Benda, Tunghai University, Taiwan 

The role of “culture” in cross-cultural miscommunications

 Ying Liu, Ohio State University, USA

Strategic Communication: An Organizational Approach and Policy

 Andre Corredoura, New University of Lisbon, Portugal 
 Joel H. Ferriera, New University of Lisbon, Portugal

6D Conflict and Crisis Management

 Chair: Tina Ottman, Kyoto University, Japan

Governmental Strategic Communications and Crisis Management: A Comparative Study between China and the United States

 Xiaohui Pan, Shenzhen University, China
 You Zha, Shenzhen University, China

The Role of Culture in a Conflict in A Japanese Academic Organization

 Tina Ottman, Kyoto University, Japan 
 Lisa Rogers, Doshisha Women’s College of Liberal Arts, Japan

Conflict Management Styles of Parents and Communication Satisfaction of their Children in the Korean Family

 Khisu Beom, Sungkyunkwan University, Korea 
 Eun-Jung Kim, Sungkyunkwan University, Korea

Intercultural Conflict Management Styles and Perceived Difficulties of Socio-Cultural Adaptation for Korean Immigrant Young Adults in the USA

 Khisu Beom, Sungkyunkwan University, Korea 

6E Culture and Language

 Chair: Chirley Liang, National Taiwan University, Taiwan

Cultural and Linguistic Diversity

 Zhang Xuejin, Heilongjiang Institute of Science and Technology, China 

Power and Language Strategies in Chinese Mediation: Discourse Analysis on Mediation Sessions,

 Yiheng Deng, Southwestern University of Economics and Finance, China? 

Linguistic evidence on interdependent-self cultivation: The case of Taiwan

 Shirley Liang, National Taiwan University, Taiwan 

Cultural Avoidance and Cultural Communication in the Context of Globalization: A Comparative Study of Television Culture in East Asia

 Liu Chen Beijing Foreign Studies University, China

6F Culture in Education

 Chair: Etsuko Yamada, Sophia University, Japan

‘Criticality’ and ‘Reflection’: An empirical study of Japanese language courses at a British university

 Etsuko Yamada, Sophia University, Japan

Narrative and Performative Acts in Cultural Education: The Teaching of Writing as Critical Communication

 Yuen-fun Muriel Law, Lingnan University, China 
 Ching-kiu Stephen Chan, Lingnan University, China

Negotiating Cross-Cultural Learning in Liberal Arts Education in Harbin Institute of Technology

 Liu Xiaodan, Harbin Institute of Technology, China 

What’s Cultural about Heroes? A Comparative Study of College Students’ Free Writings Ruobing Chi, Shanghai International Studies University, China Ying Wang, Shanghai International Studies University, China

6G Globalization and the Internet

 Chair: Fujimi Tanaka, Toyo Eiwa University, Japan

A Preliminary Analysis：The Business Model of Online Music Websites with Creative Commons Licenses

 Chia-Jung Yang, National Chengchi University, Taiwan 

Digital Citizen Media Network: An Open Source System Development Perspective

 August F.Y. Chao, Chengchi University, Taiwan 
 Vicky C.H. Huang, National Chengchi University, Taiwan 

Self-identity and Pleasure of Online Shopping: A Case Study of Consumers Who Purchase Japanese Commodities in Taiwan

 Yu-Pei Chang, National Chiao Tung University, Taiwan
 Po-Fen Lu, National Chiao Tung University, Taiwan

6H PANEL: Communication with Chinese Characteristics: New Development in a Globalized Context

 Chair: Wenxiang Gong, Peking University, China
 Panelists: 

The Image of China and Media Events Online: The Case of Beijing Olympic Games

  Wenxiang Gong, Peking University, China

Zhang Yimou: A Cultural Symbol in a Transitional Chinese Context

  Jijun Ran, Peking University, China

An Analysis of the Cause of the Shan Zhai 山寨 (mocking) Phenomenon

 Jia Guo, Peking University, China
 Chunying Yue, Peking University, China

How Could the Foreign TV Programs Be successfully Cloned in China

 Chunying Yue，Peking University, China

Companies’ Role in China’s Internet censorship system: The Corporatism Perspective

 Zhengzheng He, Peking University, China
 Shiqi Fu, Peking University, China

Media Discourse and Online Public Sphere - A Comparative Study of Qiangguo and Tianya Forums During the Beijing Olympics

 Jijun Ran, Peking University, China
 Fangfang Ji, Peking University, China

Sunday

SESSION 7 9:00-10:30

7A Education Across Cultures

 Chair: Damian J. Rivers, Kanda University of International Studies, Japan

Japanese Students’ Perception of Western Instructors

 Yasuko Akahoshi, Aichi Shukutoku University, Japan 
 Edwin R. Mc Daniel, San Diego State University, USA

The motivational factors which shape intended L2 learning efforts

 Damian J. Rivers, Kanda University of International Studies, Japan 

Classroom “shock”: A case study of teacher-student interactions in a Chinese heritage language classroom

 Chang Pu,  Berry College, USA 
 Li Xiaoshi, Michigan State University, USA 

7B English Language Education across Cultures

 Chair: Kate Parkinson, Fukuoka University, Japan 

Eliminating the Effect of Fossilization on Adult Learners’ Oral Communication

 Xiao-yu Hou, Harbin Institute of Technology, China
 Xiao-ling Jin, Harbin Institute of Technology, China 

An Exploration of the Perceptions of Teachers and Students in Streamed and Non-Streamed Classes

 Brian Mc Millan, Hiroshima Bunkyo Women's University, Japan 
 Paul Joyce, Kinki University, Japan

Low Context Teaching in High Context Cultures

 Kate Parkinson, Fukuoka University, Japan 

7C Writing in English Language Education

 Chair: Liu Li-da, Harbin Institute of Technology, China	

Interpreting and Intercultural Communication Aspects of a Haiku-in-English Competition

 Howard Doyle, Kochi University, Japan 
 Kyoko Koga, Kochi University, Japan

Cultural Factors in the Rhetorical Choices of University Students from English-Dominant Caribbean Nations

 William Carney, Cameron University, USA 

The Effect of Cultural expectations on Teacher’s Written Feedback: A Study of ESL Student Writers at Tertiary Level

 Raashid Nehal, Aligarh Muslim University, India 

The effect of unfocussed feedback on the development of interlanguage in writing

 Rachael Ruegg, Kanda University of International Studies, Japan 

7D Englishes, Linguistics and Language Choice

 Chair: Yoshiyuki Okaura, Fukuoka Institute of Technology, Japan

Co-Evolution of a Globally Shared Language and Cross-Cultural Communication

 Jonathan B. Britten, Nakamura University, Japan

Comparative Study of Motion Verbs in Standard Thai and Northern Thai Dialect

 Rungwimol Rungrojsuwan, Mae Fah Luang University, Thailand 

Including Non-standard Varieties of English in the Language Classroom

 Hadija Drummond, Momoyama Gakuin University, Japan 
 Katherine Song, Hiroshima University, Japan

Characteristic grammatical constructions and usages in 50-word essays by L2 Japanese senior and junior high school students

 Yoshiyuki Okaura, Fukuoka Institute of Technology, Japan

7E Gender and Culture

 Chair: Steve Silver, Kwansei Gakuin University, Japan

Yaoi Literature and the Construction of Cyberfeminism in China: An Ethnographic Study

 Chang Jiang, Tsinghua University, China 

Violence Against Women in Selected Nigerian Video Films

 Chioma L. Enwerem, Imo State University, Nigeria 

‘Charisma Man’: The discourses of desire and Western men in Japan

 Steve Silver, Kwansei Gakuin University, Japan 
 Roslyn Appleby, University of Technology, Australia

7F Culture and Ethnicity

 Chair: Zhang Shengyong, Dezhou Univeristy, Shanghai International Studies University, China

Ethnocentrism of Future Primary School Teachers

 Danijela Petrović, University of Belgrade, Serbia  

Intercultural communication studies: Issues and dialectics

 Ling Chen, Hong Kong Baptist University, China 

The U.S.-China Economic and Security Review Commission (USCC) and Its Influence on Sino-US Relations

 Zhang Shengyong, Dezhou University, Shanghai International Studies University, China

Comparison of Polite Behavior in Everyday Communication in Japanese and Chinese

 Tao Lin, Kanazawa University, Japan 

7G Media: News and Press

 Chair: 

Fear Appeals and the Global Warming News: Examining the Use of Threats and Response Efficacy in Taiwan’s News Content

 Shu-Chu Sarrina Li, National Chiao Tung University, Taiwan 

Anticipated Guilt as a Mechanism of Influence: Media Representations of Global Warming in Taiwan

 Lin-Mei Huang, Shih Hsin University, Taiwan

New Nations/States in the Balkans – the Consequence of Conflicts in Communication or the Residue of Dire Roles of Media

 Igor Rasula, University of Amsterdam, Netherlands

The Portuguese and the Europeans: at the mirror of the media

 Ana Horta, Universidade de Lisboa, Portugal

7H PANEL: Addressing Stereotypes through Education

 Chair: Song Li, Harbin Institute of Technology, China
 Panelists:

The potential problems caused by stereotypes upon communication

 Yumiko Furumura, Kyushu University, Japan

Teaching Ethnic Stereotypes to Tackle in ICC

 Maria Lebedko, Far Eastern National University, Russia

Managing Stereotypes through Experiential Learning

 Stephanie Houghton, University of Kitakyushu, Japan

Cultural stereotypes: From threats to promises through foreign language education

 Song Li, Harbin Institute of Technology, China
 Fu Li, Harbin Institute of Technology, China

SESSION 8 13:20-14:50

8A Culture and Translation

 Chair: Richard Gilbert, Kumamoto University, Japan

The Study on Translator’s Subjectivity from the Perspective of Philosophical Hermeneutics

 Zhang Jing, Northeast Forestry University, China

Babel of Angels and Demons: The Significance of Creative Misinterpretation in Cross-cultural English-Haiku Studies

 Richard Gilbert, Kumamoto University, Japan

The Analysis of Translated Language and Better Intercultural Communication

 Kenji Ikeda, Fukuoka Institute of Technology, Japan

8B Culture and Identity

 Chair: Pei-ling Lee, Wenzao Ursuline College of Languages, Taiwan

Phenomenon of Habitat Dependence (POHD) Community in China: Marginalized Identity in Transition

 Kai Zhang, University of Rhode Island, USA

An Analysis of the Media Frames of Hakka Magazine: 1990-2007

 Meihua Lee, National Chiao Tung University, Taiwan

The Nakama Relationship in Japanese Society

 Charles Mc Hugh, Setsunan University, Japan
 Koji Uenishi, Setsunan University, Japan
 Liping Li, Ritsumeikan University, Japan

8C Education and the Internet

 Chair: Fang-Yuan Wang, Chiba Institute of Technology, Japan

Media-mediated learning activities: Emergent practices in online gaming

 Huang Lingyi, National Chengchi University, Taiwan

International Students' Perception towards the Content of Universiti Putra Malaysia (UPM) Website

  Megat Al-Imran Bin Yasin, Universiti Putra Malaysia, Malaysia 
 Somayeh Mortazavi Ganji Ketab, Universiti Putra Malaysia, Malaysia 

A Survey and Analysis of Internet Assisted College English Teaching in Harbin Institute of Technology

 Hou Xiaoyu, Harbin Institute of Technology, China
 Wang Lixin, Harbin Institute of Technology, China

The Effects of Blogging on Media Literacy Education—Exploring the Research on Electronic Theses in Taiwan

 Tzong-Sheng Deng, Naitonal Chengchi University, Taiwan 

Addiction to the Internet and Psychosocial Well-being among University Students in China

 Fang-Yuan Wang, Chiba Institute of Technology, Japan	
 Yuko Shibahashi, Chiba Institute of Technology, Japan

8D Culture in Text and Literature

 Chair: Chin-Chin Chiang, Shih Hsin University, Taiwan

The Representation of World War II: A Comparison of Japanese and American Textbook Discourse

 Erica J. Hashiba, Rua de Luis Gonzaga Gomes, China 

Chinese Internet Fantasy Fiction: Cross Cultural Integration

 Xinkai Huang, Southwest Jiaotong University, China 

Intertextuality in global warming discourse in Taiwan

 Chin-Chih Chiang, Shih Hsin University, Taiwan 

8E Media: News and Press

 Chair: Rosa Berganza, University Rey Juan Carlos, Spain

Media Culture across Countries: The case of Spain

 Rosa Berganza, University Rey Juan Carlos, Spain 

Stereotypes on Minorities in Romanian Press: Between ethics, editorial policy and justice--the case of President Traian Băsescu

 Andra Seceleanu, “Andrei Saguna” University, Romania 

A Study on the Role of Local and Ethnic Press in Azerbaijan Province of Iran in Developing National Convergence and Integrity

 Sedigheh Babran, Islamic Azad University, Iran 
 Maryam Tarzami, Islamic Azad  University, Iran

8F Bridges in the Classroom

 Chair: Ron Martin, Rikkyo University, Japan

Linguaculture: Uniting language and culture through literacy

 Stephen Mackerras, Griffith University, Australia

An analysis of a Japanese school district’s primary and secondary EFL program

 Ron Martin, Rikkyo University, Japan

Action Research: Building a bridge in the foreign language classroom

 Stella Millikan, Kyushu Sangyo University, Japan 	

8H PANEL: Mapping Out Critical Intercultural Communication Studies: Junctures, Possibilities, Insights, and Alliances Chair: Rona T. Halualani The Past and the Critical Intercultural Communication Project Thomas K. Nakayama, Northeastern University, USA A Critical Genealogy of Critical Intercultural Communication Studies Rona T. Halualani, San Jose State University, USA Color Neutrality, Postracism, and the Utopian Racial Film Narrative Kent A. Ono, University of Illinois, USA Rhetorical Alliances and Absences: The Interplay of Race, Gender, and Nation Lisa A. Flores, University of Colorado, USA

SESSION 9 14:55-16:25

9A Culture and Globalization

 Chair: Jia Yuxin, Harbin Institute of Technology, China

Global Inequality—Environmental vs. Racialized Views: A Sociolinguistic Analysis

 Ray T. Donahue, Nagoya Gakuin University, Japan

Creativity and Entrepreneurial Behavior

 Mahbub Uddin, Trinity University, USA
 L. Brooks Hill, Trinity University, USA

Dialectic Perspective on Globalization and Intercultural Dialogues

 Jia Yuxin, Harbin Institute of Technology, China

9B Culture and Identity

 Chair: John Foster, Kagoshima University, Japan

From Discord to Harmony?: A Textual Analysis of Political Theme Songs in Contemporary Taiwan

 Pei-Ling Lee, Wenzao Ursuline College of Languages, Taiwan 

The conception of ‘polylogue’ and the question of ‘intercultural’ identity

 Hsueh-i Chen, National Taiwan Normal University, Taiwan

Cannot Let It Go: The Identity Maintenance of Repatriates

 Xuejiao Fan, Boston College, USA

At the Edge of Language and Certitude: The Construction of Cultural Identity within the Context of Globalization

 John Foster, Kagoshima University, Japan

9C Communication and International Students

 Chair: Wang Song, Harbin Institute of Technology, China 

The Voice of Japanese International Students

 Miho Kanda, Recruit HR Marketing, Japan 
 Ee Lin Lee, Western Washington University, USA

Intercultural Communication Concerns: Interactions between Chinese Graduate Students and American Advisors in Educational Contexts

 Wang Song, Harbin Institute of Technology, China 

Intersection between Culture and Leadership: An analysis of the Chinese students’ leadership assumption in a non-Chinese group

 Wenbo Liang, Shanghai International Studies University, China 

9D Culture in Literature

 Chair: Lyubov A. Kuryleva, Far Eastern National Technical University, Russia

Chinese School of Comparative Literature: 30 Years of Development, 1978-2000

 Shunqing Cao, Beijing Normal University, China
 Lei Wang, Anshan Normal University, China

Literary texts by H. Murakami in terms of intercultural communication

 Lyubov A. Kuryleva, Far Eastern National Technical University, Russia
 Svetlana A. Boeva, Far Eastern National Technical University, Russia

A Study on Grammatical Metaphor in Catch-22 by Case Study Method

 Jia-Ying Hu, Northeast Agricultural University, Harbin China

9E Culture on Television

 Chair: Florinda de Fiesta-Mateo, University of the Philippines, Philippines

The Assimilation of Asian Culture: The Case of Asianovelas on Philippine Television

 Florinda de Fiesta-Mateo, University of the Philippines, Philippines 

History, Development and Analytical Models of Chinese Television

 Hong Zhang, London School of Economics, UK 

A Multimodal approach to the genre of TV news broadcasting

 Li-ying Wu, Wenzao Ursuline College of Languages, Taiwan 

The synergy of idol drama format in Asian market: Taking Taiwan idol drama as an example

 Yi-Hsiang Chen, Shih Hsin University, Taiwan 

9H SPECIAL JAFAE/IAICS JOINT PANEL: Recognizing and Responding to International Linguistic Environments

 Chair: Yuko Takeshita, Moderator, Toyo Eiwa University, Japan
 Panelists:

Conceptualizing international language management and international language management specialists in Japan

 Nobuyuki Honna, Aoyama Gakuin University, Japan

Developing a training program for international language management specialists

 Junko Saruhashi, Aoyama Gakuin University, Japan

English language teaching in-house

 Chie Saito, International Medical and Welfare University, Japan

English as a company language in Japan

 Ayako Shibata, Aoyama Gakuin University, Japan

Corporate-level responses toward the linguistic needs in Japan

 Akiko Matsumoto, Daito Bunka University, Japan

Looking at Kumamoto Castle from an international language management point of view

 Judy Yoneoka, Kumamoto Gakuen University, Japan