Why do we make signs? Usually they are to address actual needs that come about as a result of interaction with customers. If enough guests ask busy staff how to find the restroom or to change money at a hotel or restaurant, this is bound to result in an appropriate sign.
Sign 3 Change Money sign
On the other hand, a sushi shop owner may believe that he has no need for a menu in English, because no one asks about sushi in English. But the sushi shop down the street made an English menu and put it in his shop window, and what happened? Now over 20% of the customers speak English, and the shop is featured on instragram and other sns sites. Therefore, signs made for potential needs cannot hurt business. Similarly, multilingual signage such as 'please order at the counter' or 'Please check your luggage in with the front staff' may address needs that have gone unnoticed, and help your staff manage their busy schedules more appropriately. By understanding and anticipating potential needs, businesses can attract a new clientele and streamline work loads and procedures.
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